Finally, someone is building
better marketing websites!

Finally, someone is building better marketing websites!

We are a Christchurch-based digital marketing agency, dedicated to building you a better marketing website. Our process covers everything—from SEO and UX to speed and security—so nothing is missed. Let our MD, Alex, explain how we do things differently…

Hi everyone 👋,

My team and I have spent 12 years building websites. We’ve created sites that engage audiences, convert leads, and deliver measurable results.

We learned quickly that a great marketing website isn’t just about looking good. It needs to perform. It needs to convert. And it needs to be a key part of your strategy.

Anyone can build a website. But building one that both prospects and Google will love? That’s the real challenge.

Most marketing websites launch only to find out there’s still a lot of work to do. Soon after, your agency gives you a list of things to fix:

CRO. Speed. UX. Content. Mobile. SEO. Security. GA4. [Insert another fancy acronym here].

And then Google might not even like your site. Good times 😩.

Wouldn’t it have been great if someone took care of all this from the start?

We’ve become experts at doing just that. But covering so much ground each time came with challenges—time and cost.

So, we asked ourselves: there must be a better way, right?

We took a hard look at how we were building websites and envisioned something better—faster, more affordable, and still top-notch. With years of experience and hundreds of projects, we’ve refined our process to deliver marketing sites built on proven strategies—tailored to your needs, and without breaking the bank.

No delays. No budget surprises. No missing pieces after launch. Just a great site that performs from day one 🚀. And we back it with a six-month warranty. That’s unheard of.

We’re excited about what we’ve built, and we think you will be too. If you’re ready to see how a better marketing website can help your business, we’re ready to show you.

Alex Hatzipanis ✌️
Managing Director

Hi everyone 👋,

My team and I have spent 12 years building websites. We’ve created sites that engage audiences, convert leads, and deliver measurable results.

We learned quickly that a great marketing website isn’t just about looking good. It needs to perform. It needs to convert. And it needs to be a key part of your strategy.

Anyone can build a website. But building one that both prospects and Google will love? That’s the real challenge.

Most marketing websites launch only to find out there’s still a lot of work to do. Soon after, your agency gives you a list of things to fix:

CRO. Speed. UX. Content. Mobile. SEO. Security. GA4. [Insert another fancy acronym here].

And then Google might not even like your site. Good times 😩.

Wouldn’t it have been great if someone took care of all this from the start?

We’ve become experts at doing just that. But covering so much ground each time came with challenges—time and cost.

So, we asked ourselves: there must be a better way, right?

We took a hard look at how we were building websites and envisioned something better—faster, more affordable, and still top-notch. With years of experience and hundreds of projects, we’ve refined our process to deliver marketing sites built on proven strategies—tailored to your needs, and without breaking the bank.

No delays. No budget surprises. No missing pieces after launch. Just a great site that performs from day one 🚀. And we back it with a six-month warranty. That’s unheard of.

We’re excited about what we’ve built, and we think you will be too. If you’re ready to see how a better marketing website can help your business, we’re ready to show you.

Alex Hatzipanis ✌️
Managing Director

WE have fans

From startups to established businesses, we've helped countless companies elevate their online presence effectively and efficiently.

I would trust my (𝚕̶𝚒̶𝚏̶𝚎̶) website with Alex and his team. Excellent knowledge, great communication, and their attention to detail is unmatched. Plus, they're just great people to work with!

Jake Mclachlan

CMO, Badges and Medals

I would trust my (𝚕̶𝚒̶𝚏̶𝚎̶) website with Alex and his team. Excellent knowledge, great communication, and their attention to detail is unmatched. Plus, they're just great people to work with!

Jake Mclachlan

CMO, Badges and Medals

I would trust my (𝚕̶𝚒̶𝚏̶𝚎̶) website with Alex and his team. Excellent knowledge, great communication, and their attention to detail is unmatched. Plus, they're just great people to work with!

Jake Mclachlan

CMO, Badges and Medals

Alex and his team have been wonderful to work with over our two websites. He is extremely reliable, calm, has excellent communication skills and always delivers a great service. I would highly recommend him to anyone.

Joanna Mathers

Head of Magazines, Opes Media

Alex and his team have been wonderful to work with over our two websites. He is extremely reliable, calm, has excellent communication skills and always delivers a great service. I would highly recommend him to anyone.

Joanna Mathers

Head of Magazines, Opes Media

Alex and his team have been wonderful to work with over our two websites. He is extremely reliable, calm, has excellent communication skills and always delivers a great service. I would highly recommend him to anyone.

Joanna Mathers

Head of Magazines, Opes Media

My quietest month turned into a success story. Thanks to the team at The Lead Generation, I witnessed a 67% increase in revenue during what used to be my slowest month.

Kalisty Perkins

Chief Executive Embroider, Oti & Marn

My quietest month turned into a success story. Thanks to the team at The Lead Generation, I witnessed a 67% increase in revenue during what used to be my slowest month.

Kalisty Perkins

Chief Executive Embroider, Oti & Marn

My quietest month turned into a success story. Thanks to the team at The Lead Generation, I witnessed a 67% increase in revenue during what used to be my slowest month.

Kalisty Perkins

Chief Executive Embroider, Oti & Marn

The 6 pillars of a great marketing website

Below are the key principles we apply to every site we build. Our strategic, results-driven approach ensures your website is designed and built for success—because 'winging it' isn’t a strategy.

Design

Your brand, fiercely transactional

We blend your brand with high-converting design strategies to create a site that not only looks stunning but drive results too. Every pixel will captivate and convert.

Design features you get:

100% on-brand

100% on-brand

100% on-brand

Mobile-first

Mobile-first

Mobile-first

Fully responsive

Fully responsive

Fully responsive

Conversion-focused

Conversion-focused

Conversion-focused

Intuitive information architecture (IA)

Intuitive information architecture (IA)

Intuitive information architecture (IA)

WCAG 2.2

WCAG 2.2

WCAG 2.2

Sticky CTAs

Sticky CTAs

Sticky CTAs

Content

Powerful but intuitive CMS

We use a flexible CMS that let’s you build pages that evolve with your needs. Choose from our ready-made blocks or have us create new ones to meet your requirements.

Content features you get:

Uses Sanity CMS

Uses Sanity CMS

Uses Sanity CMS

Fully customisable pages

Fully customisable pages

Fully customisable pages

30+ built-in blocks

30+ built-in blocks

30+ built-in blocks

Custom blocks for everything else

Custom blocks for everything else

Custom blocks for everything else

Contact and lead forms

Contact and lead forms

Contact and lead forms

Pricing forms

Pricing forms

Pricing forms

Scheduled publishing

Scheduled publishing

Scheduled publishing

Content backups

Content backups

Content backups

Search Engine Optimisation

Engineered for Google

Our sites align with Google’s latest algorithms, helping your site climb the rankings. We focus on visibility, ensuring your content is always found by the right audience.

Search Engine Optimisation features you get:

Best-in-class SEO plugin

Best-in-class SEO plugin

Best-in-class SEO plugin

Analytics tracking

Analytics tracking

Analytics tracking

Semantic HTML

Semantic HTML

Semantic HTML

Schema markup

Schema markup

Schema markup

Automatic sitemaps

Automatic sitemaps

Automatic sitemaps

Current site migration

Current site migration

Current site migration

Heatmap ready

Heatmap ready

Heatmap ready

Performance

INSANE LIGHTHOUSE SCORES

Our sites are engineered to deliver lightning-fast load times, leaving your competitors behind. Expect near perfect PageSpeed and Lighthouse scores.

Performance features you get:

Lightning-fast load times

Lightning-fast load times

Lightning-fast load times

Advanced caching

Advanced caching

Advanced caching

Faster third-party scripts

Faster third-party scripts

Faster third-party scripts

Optimised images

Optimised images

Optimised images

WEBP everywhere

WEBP everywhere

WEBP everywhere

Lazy loading

Lazy loading

Lazy loading

Server-side rendering

Server-side rendering

Server-side rendering

Security

Keep intruders out

Security is built into every layer to maintain peace of mind. We implement industry-leading practices making it tougher for intruders to find a way in.

Security features you get:

SSL certificate

SSL certificate

SSL certificate

Rigorously tested

Rigorously tested

Rigorously tested

Automated backups

Automated backups

Automated backups

reCAPTCHA

reCAPTCHA

reCAPTCHA

GDPR compliance

GDPR compliance

GDPR compliance

Two-factor auth

Two-factor auth

Two-factor auth

DDoS mitigation

DDoS mitigation

DDoS mitigation

Firewall protection

Firewall protection

Firewall protection

Downtime monitoring

Downtime monitoring

Downtime monitoring

Not WordPress

Not WordPress

Not WordPress

Technology

Most modernest stack

Webflow? WordPress? Wix? No way. We use better technology to ensure your site is built to last. Because nobody wants to rebuild their site after just a few years.

Technology features you get:

Low maintenance

Low maintenance

Low maintenance

Browser and device tested

Browser and device tested

Browser and device tested

Third-party integrations

Third-party integrations

Third-party integrations

Headless CMS

Headless CMS

Headless CMS

Guaranteed 99.5% uptime

Guaranteed 99.5% uptime

Guaranteed 99.5% uptime

Modern React framework

Modern React framework

Modern React framework

API and custom requirements

API and custom requirements

API and custom requirements

Our proven process

From concept to launch, our process ensures your website is optimised for success. Here's what our journey together will look like.

PHASE 1

DISCOVERY

This phase establishes a solid foundation for the project. We conduct extensive workshops with your team to outline detailed requirements and deliverables for your new website.

Timeline: 2-3 weeks, including your feedback

PHASE 2

PLANNING

This phase ensures we have a solid plan in place. We define the technical blueprint of your website, creating the solution and high-level sitemap.

Timeline: 1-2 weeks, including your feedback

PHASE 3

DESIGN

We present initial concepts for the homepage and one other key page, refining based on your feedback. We then prepare the full website design and onboard our development team.

Timeline: 2-4 weeks, including your feedback

PHASE 4

BUILD

Our development team brings your website to life, creating a site that aligns with the agreed-upon sitemap, detailed requirements, and visual design. We ensure all elements are implemented according to the approved plan.

Timeline: 4-6 weeks

PHASE 5

TESTING

We deploy the website to a staging environment for thorough testing by both client and Batch teams. We resolve any identified issues prior to launch and conduct final browser testing.

Timeline: 2-3 weeks

PHASE 6

LAUNCH

We manage the entire go-live process for your new website, ensuring a smooth transition and addressing any last-minute adjustments. We oversee all aspects of the launch to guarantee a successful deployment.

Timeline: Half a day

PHASE 7

OPTIMISE

We closely monitor the live site to confirm it operates as intended. We review the website's performance and make any necessary optimisations to ensure the site is performing well and Google agrees.

Timeline: 1-2 weeks

PHASE 1

DISCOVERY

This phase establishes a solid foundation for the project. We conduct extensive workshops with your team to outline detailed requirements and deliverables for your new website.

Timeline: 2-3 weeks, including your feedback

PHASE 2

PLANNING

This phase ensures we have a solid plan in place. We define the technical blueprint of your website, creating the solution and high-level sitemap.

Timeline: 1-2 weeks, including your feedback

PHASE 3

DESIGN

We present initial concepts for the homepage and one other key page, refining based on your feedback. We then prepare the full website design and onboard our development team.

Timeline: 2-4 weeks, including your feedback

PHASE 4

BUILD

Our development team brings your website to life, creating a site that aligns with the agreed-upon sitemap, detailed requirements, and visual design. We ensure all elements are implemented according to the approved plan.

Timeline: 4-6 weeks

PHASE 5

TESTING

We deploy the website to a staging environment for thorough testing by both client and Batch teams. We resolve any identified issues prior to launch and conduct final browser testing.

Timeline: 2-3 weeks

PHASE 6

LAUNCH

We manage the entire go-live process for your new website, ensuring a smooth transition and addressing any last-minute adjustments. We oversee all aspects of the launch to guarantee a successful deployment.

Timeline: Half a day

PHASE 7

OPTIMISE

We closely monitor the live site to confirm it operates as intended. We review the website's performance and make any necessary optimisations to ensure the site is performing well and Google agrees.

Timeline: 1-2 weeks

PHASE 1

DISCOVERY

This phase establishes a solid foundation for the project. We conduct extensive workshops with your team to outline detailed requirements and deliverables for your new website.

Timeline: 2-3 weeks, including your feedback

PHASE 2

PLANNING

This phase ensures we have a solid plan in place. We define the technical blueprint of your website, creating the solution and high-level sitemap.

Timeline: 1-2 weeks, including your feedback

PHASE 3

DESIGN

We present initial concepts for the homepage and one other key page, refining based on your feedback. We then prepare the full website design and onboard our development team.

Timeline: 2-4 weeks, including your feedback

PHASE 4

BUILD

Our development team brings your website to life, creating a site that aligns with the agreed-upon sitemap, detailed requirements, and visual design. We ensure all elements are implemented according to the approved plan.

Timeline: 4-6 weeks

PHASE 5

TESTING

We deploy the website to a staging environment for thorough testing by both client and Batch teams. We resolve any identified issues prior to launch and conduct final browser testing.

Timeline: 2-3 weeks

PHASE 6

LAUNCH

We manage the entire go-live process for your new website, ensuring a smooth transition and addressing any last-minute adjustments. We oversee all aspects of the launch to guarantee a successful deployment.

Timeline: Half a day

PHASE 7

OPTIMISE

We closely monitor the live site to confirm it operates as intended. We review the website's performance and make any necessary optimisations to ensure the site is performing well and Google agrees.

Timeline: 1-2 weeks

Our recent work

We’ve been working on some exciting stuff lately, partnering with ambitious people to tackle unique challenges. Check out some of our latest projects.

Our recent work

OHM

Saw a 70% increase in performance, providing a seamless user experience.

97% performance score

97% performance score

Flexible CMS

Flexible CMS

Conversion-focused

Conversion-focused

Server-side tracking

Server-side tracking

Dental Savers

Programmatically created 9,543 SEO optimised dental practice pages.

100% performance score

100% performance score

Intuitive IA

Intuitive IA

Custom Directory

Custom Directory

Automatic sitemap

Automatic sitemap

Get a free estimate

Website pricing is broken. We want to fix that.

Website pricing is broken.
We want to fix that.

Pricing starting

from

NZ$17,000 + GST

Follow our lead and we guarantee you'll get a full-featured marketing website on budget and on time.

Frequently asked questions

Who is behind The Lead Generation

What makes your website difference from others?

What's included in the estimated price?

How long does it take to build the website?

What happens if I need changes or support after the website is launched?

Can I spread the payment over time?

Who is behind The Lead Generation

What makes your website difference from others?

What's included in the estimated price?

How long does it take to build the website?

What happens if I need changes or support after the website is launched?

Can I spread the payment over time?

Who is behind The Lead Generation

What makes your website difference from others?

What's included in the estimated price?

How long does it take to build the website?

What happens if I need changes or support after the website is launched?

Can I spread the payment over time?

© 2025 Batch Development Limited

© 2025 Batch Development Limited

© 2025 Batch Development Limited