Finally, someone is building
better marketing websites!
Finally, someone is building better marketing websites!
We are a Christchurch-based digital marketing agency, dedicated to building you a better marketing website. Our process covers everything—from SEO and UX to speed and security—so nothing is missed. Let our MD, Alex, explain how we do things differently…
Hi everyone 👋,
My team and I have spent 12 years building websites. We’ve created sites that engage audiences, convert leads, and deliver measurable results.
We learned quickly that a great marketing website isn’t just about looking good. It needs to perform. It needs to convert. And it needs to be a key part of your strategy.
Anyone can build a website. But building one that both prospects and Google will love? That’s the real challenge.
Most marketing websites launch only to find out there’s still a lot of work to do. Soon after, your agency gives you a list of things to fix:
CRO. Speed. UX. Content. Mobile. SEO. Security. GA4. [Insert another fancy acronym here].
And then Google might not even like your site. Good times 😩.
Wouldn’t it have been great if someone took care of all this from the start?
We’ve become experts at doing just that. But covering so much ground each time came with challenges—time and cost.
So, we asked ourselves: there must be a better way, right?
We took a hard look at how we were building websites and envisioned something better—faster, more affordable, and still top-notch. With years of experience and hundreds of projects, we’ve refined our process to deliver marketing sites built on proven strategies—tailored to your needs, and without breaking the bank.
No delays. No budget surprises. No missing pieces after launch. Just a great site that performs from day one 🚀. And we back it with a six-month warranty. That’s unheard of.
We’re excited about what we’ve built, and we think you will be too. If you’re ready to see how a better marketing website can help your business, we’re ready to show you.


Alex Hatzipanis ✌️
Managing Director
Hi everyone 👋,
My team and I have spent 12 years building websites. We’ve created sites that engage audiences, convert leads, and deliver measurable results.
We learned quickly that a great marketing website isn’t just about looking good. It needs to perform. It needs to convert. And it needs to be a key part of your strategy.
Anyone can build a website. But building one that both prospects and Google will love? That’s the real challenge.
Most marketing websites launch only to find out there’s still a lot of work to do. Soon after, your agency gives you a list of things to fix:
CRO. Speed. UX. Content. Mobile. SEO. Security. GA4. [Insert another fancy acronym here].
And then Google might not even like your site. Good times 😩.
Wouldn’t it have been great if someone took care of all this from the start?
We’ve become experts at doing just that. But covering so much ground each time came with challenges—time and cost.
So, we asked ourselves: there must be a better way, right?
We took a hard look at how we were building websites and envisioned something better—faster, more affordable, and still top-notch. With years of experience and hundreds of projects, we’ve refined our process to deliver marketing sites built on proven strategies—tailored to your needs, and without breaking the bank.
No delays. No budget surprises. No missing pieces after launch. Just a great site that performs from day one 🚀. And we back it with a six-month warranty. That’s unheard of.
We’re excited about what we’ve built, and we think you will be too. If you’re ready to see how a better marketing website can help your business, we’re ready to show you.


Alex Hatzipanis ✌️
Managing Director
WE have fans
From startups to established businesses, we've helped countless companies elevate their online presence effectively and efficiently.
I would trust my (𝚕̶𝚒̶𝚏̶𝚎̶) website with Alex and his team. Excellent knowledge, great communication, and their attention to detail is unmatched. Plus, they're just great people to work with!

Jake Mclachlan
CMO, Badges and Medals
I would trust my (𝚕̶𝚒̶𝚏̶𝚎̶) website with Alex and his team. Excellent knowledge, great communication, and their attention to detail is unmatched. Plus, they're just great people to work with!

Jake Mclachlan
CMO, Badges and Medals
I would trust my (𝚕̶𝚒̶𝚏̶𝚎̶) website with Alex and his team. Excellent knowledge, great communication, and their attention to detail is unmatched. Plus, they're just great people to work with!

Jake Mclachlan
CMO, Badges and Medals
Alex and his team have been wonderful to work with over our two websites. He is extremely reliable, calm, has excellent communication skills and always delivers a great service. I would highly recommend him to anyone.

Joanna Mathers
Head of Magazines, Opes Media
Alex and his team have been wonderful to work with over our two websites. He is extremely reliable, calm, has excellent communication skills and always delivers a great service. I would highly recommend him to anyone.

Joanna Mathers
Head of Magazines, Opes Media
Alex and his team have been wonderful to work with over our two websites. He is extremely reliable, calm, has excellent communication skills and always delivers a great service. I would highly recommend him to anyone.

Joanna Mathers
Head of Magazines, Opes Media
My quietest month turned into a success story. Thanks to the team at The Lead Generation, I witnessed a 67% increase in revenue during what used to be my slowest month.

Kalisty Perkins
Chief Executive Embroider, Oti & Marn
My quietest month turned into a success story. Thanks to the team at The Lead Generation, I witnessed a 67% increase in revenue during what used to be my slowest month.

Kalisty Perkins
Chief Executive Embroider, Oti & Marn
My quietest month turned into a success story. Thanks to the team at The Lead Generation, I witnessed a 67% increase in revenue during what used to be my slowest month.

Kalisty Perkins
Chief Executive Embroider, Oti & Marn
The 6 pillars of a great marketing website
Below are the key principles we apply to every site we build. Our strategic, results-driven approach ensures your website is designed and built for success—because 'winging it' isn’t a strategy.
Design
Your brand, fiercely transactional
We blend your brand with high-converting design strategies to create a site that not only looks stunning but drive results too. Every pixel will captivate and convert.



Design features you get:
100% on-brand
100% on-brand
100% on-brand
Mobile-first
Mobile-first
Mobile-first
Fully responsive
Fully responsive
Fully responsive
Conversion-focused
Conversion-focused
Conversion-focused
Intuitive information architecture (IA)
Intuitive information architecture (IA)
Intuitive information architecture (IA)
WCAG 2.2
WCAG 2.2
WCAG 2.2
Sticky CTAs
Sticky CTAs
Sticky CTAs
Content
Powerful but intuitive CMS
We use a flexible CMS that let’s you build pages that evolve with your needs. Choose from our ready-made blocks or have us create new ones to meet your requirements.



Content features you get:
Uses Sanity CMS
Uses Sanity CMS
Uses Sanity CMS
Fully customisable pages
Fully customisable pages
Fully customisable pages
30+ built-in blocks
30+ built-in blocks
30+ built-in blocks
Custom blocks for everything else
Custom blocks for everything else
Custom blocks for everything else
Contact and lead forms
Contact and lead forms
Contact and lead forms
Pricing forms
Pricing forms
Pricing forms
Scheduled publishing
Scheduled publishing
Scheduled publishing
Content backups
Content backups
Content backups
Search Engine Optimisation
Engineered for Google
Our sites align with Google’s latest algorithms, helping your site climb the rankings. We focus on visibility, ensuring your content is always found by the right audience.



Search Engine Optimisation features you get:
Best-in-class SEO plugin
Best-in-class SEO plugin
Best-in-class SEO plugin
Analytics tracking
Analytics tracking
Analytics tracking
Semantic HTML
Semantic HTML
Semantic HTML
Schema markup
Schema markup
Schema markup
Automatic sitemaps
Automatic sitemaps
Automatic sitemaps
Current site migration
Current site migration
Current site migration
Heatmap ready
Heatmap ready
Heatmap ready
Performance
INSANE LIGHTHOUSE SCORES
Our sites are engineered to deliver lightning-fast load times, leaving your competitors behind. Expect near perfect PageSpeed and Lighthouse scores.



Performance features you get:
Lightning-fast load times
Lightning-fast load times
Lightning-fast load times
Advanced caching
Advanced caching
Advanced caching
Faster third-party scripts
Faster third-party scripts
Faster third-party scripts
Optimised images
Optimised images
Optimised images
WEBP everywhere
WEBP everywhere
WEBP everywhere
Lazy loading
Lazy loading
Lazy loading
Server-side rendering
Server-side rendering
Server-side rendering
Security
Keep intruders out
Security is built into every layer to maintain peace of mind. We implement industry-leading practices making it tougher for intruders to find a way in.



Security features you get:
SSL certificate
SSL certificate
SSL certificate
Rigorously tested
Rigorously tested
Rigorously tested
Automated backups
Automated backups
Automated backups
reCAPTCHA
reCAPTCHA
reCAPTCHA
GDPR compliance
GDPR compliance
GDPR compliance
Two-factor auth
Two-factor auth
Two-factor auth
DDoS mitigation
DDoS mitigation
DDoS mitigation
Firewall protection
Firewall protection
Firewall protection
Downtime monitoring
Downtime monitoring
Downtime monitoring
Not WordPress
Not WordPress
Not WordPress
Technology
Most modernest stack
Webflow? WordPress? Wix? No way. We use better technology to ensure your site is built to last. Because nobody wants to rebuild their site after just a few years.



Technology features you get:
Low maintenance
Low maintenance
Low maintenance
Browser and device tested
Browser and device tested
Browser and device tested
Third-party integrations
Third-party integrations
Third-party integrations
Headless CMS
Headless CMS
Headless CMS
Guaranteed 99.5% uptime
Guaranteed 99.5% uptime
Guaranteed 99.5% uptime
Modern React framework
Modern React framework
Modern React framework
API and custom requirements
API and custom requirements
API and custom requirements
Our proven process
From concept to launch, our process ensures your website is optimised for success. Here's what our journey together will look like.
PHASE 1
DISCOVERY
This phase establishes a solid foundation for the project. We conduct extensive workshops with your team to outline detailed requirements and deliverables for your new website.
Timeline: 2-3 weeks, including your feedback
PHASE 2
PLANNING
This phase ensures we have a solid plan in place. We define the technical blueprint of your website, creating the solution and high-level sitemap.
Timeline: 1-2 weeks, including your feedback
PHASE 3
DESIGN
We present initial concepts for the homepage and one other key page, refining based on your feedback. We then prepare the full website design and onboard our development team.
Timeline: 2-4 weeks, including your feedback
PHASE 4
BUILD
Our development team brings your website to life, creating a site that aligns with the agreed-upon sitemap, detailed requirements, and visual design. We ensure all elements are implemented according to the approved plan.
Timeline: 4-6 weeks
PHASE 5
TESTING
We deploy the website to a staging environment for thorough testing by both client and Batch teams. We resolve any identified issues prior to launch and conduct final browser testing.
Timeline: 2-3 weeks
PHASE 6
LAUNCH
We manage the entire go-live process for your new website, ensuring a smooth transition and addressing any last-minute adjustments. We oversee all aspects of the launch to guarantee a successful deployment.
Timeline: Half a day
PHASE 7
OPTIMISE
We closely monitor the live site to confirm it operates as intended. We review the website's performance and make any necessary optimisations to ensure the site is performing well and Google agrees.
Timeline: 1-2 weeks
PHASE 1
DISCOVERY
This phase establishes a solid foundation for the project. We conduct extensive workshops with your team to outline detailed requirements and deliverables for your new website.
Timeline: 2-3 weeks, including your feedback
PHASE 2
PLANNING
This phase ensures we have a solid plan in place. We define the technical blueprint of your website, creating the solution and high-level sitemap.
Timeline: 1-2 weeks, including your feedback
PHASE 3
DESIGN
We present initial concepts for the homepage and one other key page, refining based on your feedback. We then prepare the full website design and onboard our development team.
Timeline: 2-4 weeks, including your feedback
PHASE 4
BUILD
Our development team brings your website to life, creating a site that aligns with the agreed-upon sitemap, detailed requirements, and visual design. We ensure all elements are implemented according to the approved plan.
Timeline: 4-6 weeks
PHASE 5
TESTING
We deploy the website to a staging environment for thorough testing by both client and Batch teams. We resolve any identified issues prior to launch and conduct final browser testing.
Timeline: 2-3 weeks
PHASE 6
LAUNCH
We manage the entire go-live process for your new website, ensuring a smooth transition and addressing any last-minute adjustments. We oversee all aspects of the launch to guarantee a successful deployment.
Timeline: Half a day
PHASE 7
OPTIMISE
We closely monitor the live site to confirm it operates as intended. We review the website's performance and make any necessary optimisations to ensure the site is performing well and Google agrees.
Timeline: 1-2 weeks
PHASE 1
DISCOVERY
This phase establishes a solid foundation for the project. We conduct extensive workshops with your team to outline detailed requirements and deliverables for your new website.
Timeline: 2-3 weeks, including your feedback
PHASE 2
PLANNING
This phase ensures we have a solid plan in place. We define the technical blueprint of your website, creating the solution and high-level sitemap.
Timeline: 1-2 weeks, including your feedback
PHASE 3
DESIGN
We present initial concepts for the homepage and one other key page, refining based on your feedback. We then prepare the full website design and onboard our development team.
Timeline: 2-4 weeks, including your feedback
PHASE 4
BUILD
Our development team brings your website to life, creating a site that aligns with the agreed-upon sitemap, detailed requirements, and visual design. We ensure all elements are implemented according to the approved plan.
Timeline: 4-6 weeks
PHASE 5
TESTING
We deploy the website to a staging environment for thorough testing by both client and Batch teams. We resolve any identified issues prior to launch and conduct final browser testing.
Timeline: 2-3 weeks
PHASE 6
LAUNCH
We manage the entire go-live process for your new website, ensuring a smooth transition and addressing any last-minute adjustments. We oversee all aspects of the launch to guarantee a successful deployment.
Timeline: Half a day
PHASE 7
OPTIMISE
We closely monitor the live site to confirm it operates as intended. We review the website's performance and make any necessary optimisations to ensure the site is performing well and Google agrees.
Timeline: 1-2 weeks
Our recent work
We’ve been working on some exciting stuff lately, partnering with ambitious people to tackle unique challenges. Check out some of our latest projects.
Our recent work



OHM
Saw a 70% increase in performance, providing a seamless user experience.
97% performance score
97% performance score
Flexible CMS
Flexible CMS
Conversion-focused
Conversion-focused
Server-side tracking
Server-side tracking



Dental Savers
Programmatically created 9,543 SEO optimised dental practice pages.
100% performance score
100% performance score
Intuitive IA
Intuitive IA
Custom Directory
Custom Directory
Automatic sitemap
Automatic sitemap
Get a free estimate
Website pricing is broken. We want to fix that.
Website pricing is broken.
We want to fix that.
Pricing starting
from
NZ$17,000 + GST
Follow our lead and we guarantee you'll get a full-featured marketing website on budget and on time.
Frequently asked questions
Who is behind The Lead Generation
What makes your website difference from others?
What's included in the estimated price?
How long does it take to build the website?
What happens if I need changes or support after the website is launched?
Can I spread the payment over time?
Who is behind The Lead Generation
What makes your website difference from others?
What's included in the estimated price?
How long does it take to build the website?
What happens if I need changes or support after the website is launched?
Can I spread the payment over time?
Who is behind The Lead Generation
What makes your website difference from others?
What's included in the estimated price?
How long does it take to build the website?
What happens if I need changes or support after the website is launched?
Can I spread the payment over time?
© 2025 Batch Development Limited
© 2025 Batch Development Limited
© 2025 Batch Development Limited